It wasn’t a particularly pleasant year to be a Broncos fan. I think the only upside of the experience of the club winning its first ever wooden spoon, before the likes of Manly, Wests Tigers or St George Illawarra, is that we can put to bed the idea that Sydney rugby league rivalries matter in any way. If you want tribalism, watch fifteen fanbases come together and support any-club-but-the-Broncos to ensure they finished last. The onanistic orgy on social media would not have been out of place on an X-rated site.
Nonetheless, the club deserved to be 2020’s lanterne rouge. It was a perfect case study in systemic managerial failure.
Just about everything went wrong. Players got injured with alarming regularity and, with the results on field, were not brought back with any urgency. When players were fielded, they were either bad selections (the Brodie Croft experience) or lacked motivation (almost everyone). When players were fielded and attempted to play, they could neither attack nor defend, giving away penalties (including a slew of ruck infringements), making basic errors and lacking any visual indications of cohesion. The Broncos went 1-17 from the season resumption and finished with an historically bad for-and-against.
Looking closer, the Broncos consistently were overwhelmed by opposition possession, winning a majority of the ball in only three games of twenty. Consequently, the Broncos lost the territory battle by more than 400 metres on average.
Normally, this would be the end of the story. What halves could make anything happen behind that kind of pack performance? But even on the rare occasions that the Broncos were in the red zone with ball in hand, they showed so little. For example, the Broncos’ held 50% of the possession in their 58-12 loss to the Roosters. It would not be fair to blame just the pack.
Brisbane’s much vaunted young forwards, supposedly the best in the league, fell apart after a few injuries. While I’m not a huge depth guy, between roster mismanagement and injuries, the Broncos were left with no option but to raid the farm system, looking for talents to blood and fill the gaps.
In principle, this is what a farm system is for but once raided, it will take time to replenish. Some of these youngsters will be discarded, likely ending their careers before they’ve really had a chance, in order to allow the club to rebalance its roster. This will be the legacy of Seibold, White and co.
The Broncos get a cleaner slate to start next season. CEO Paul White is leaving, having overseen a decade of mediocrity with the club’s first wooden spoon and a grand final loss to their chief rivals as the only sporting achievements to speak of for the men’s side.
At the time of writing, the next CEO has not been announced. Like most people, I don’t have any particular insight to offer into the quality of candidates but each individual will have their own particular style for running the club. Some will want to focus on the commercial side only and some will want to be involved in the football side. It is too early to say what would be preferable but it would be nice to have leadership that recognises its own limitations. See also: Darren Lockyer.
The club remains profitable and since October 2010, when White took over, the club’s share price has risen from 30c to 42c. However, the current price is well down on the peak reached in November 2017 of 56c. In other words, Seibold’s reign coincided with one-third of the value of the Broncos disappearing.
Anthony Seibold was fired mid-season, far far too late to change the course that the club was on and infuriatingly late, considering that it was obvious following the 2019 finals that he did not have what it takes. At the time of writing, the next coach has not been announced but it will likely be concurrent with or shortly after the CEO announcement.
Neither Kevin Walters nor Paul Green are going to right the ship on their own, so it will remain to be seen what infrastructure is provided around them. In the first instance, Seibold’s assistants need to be turfed. They are as culpable as the head coach but have received none of the media scrutiny. The injuries, the lack of effort and the on-field disorganisation are the result of people who had fancy titles but failed to deliver.
The timing of the slate cleaning doesn’t do the club any favours but bad decision making got them into this mess, it’s not going to get them out of it. Some fans are expecting to bounce back to finals next season but I think it will take some time longer to – for fuck’s sake – rebuild.