Finally, to the champions. From pre-season:
Melbourne finished the season with a 20-4 record, a record only bettered* by the Storm’s 21-3 2007 season. Unlike 2017, where it seemed inevitable that the Storm would win the premiership after winning 20 games, they never seemed to get much credit for what was still a very impressive season in 2019.
Melbourne just have the knack of taking extremely talented young men, putting them on the football field and winning games. Positions don’t seem important, neither do the names. It will likely continue forever because there is plenty of talent pushing through in reserve grade. Even the departure of several reasonable quality players doesn’t seem to have made a dent in their prospects.
So yeah, they’re pretty good. If I’m lucky, I may live long enough to see the next Broncos win over the Storm, an event about as frequent as Halley’s Comet.
You picked the Storm to be good too? Well done.
Summary

What happened
The Melbourne Storm are good – they had the best defence by Poseidon, they had the best average form Elo rating through the season and future Immortal Cameron Smith was TPR champ – but after going through fifteen of these reviews, this one graph stuck out for me.

This graph shows the each club’s difference between their players’ pre-season TPR projection and their actual TPR. A higher score means the player outperformed their projection more, which is good, and vice versa.
What caught my eye was not just how embarrassingly poor the Broncos were but also the apparent mediocrity of the Storm. This graph is my proxy for coaching ability and specifically who gets the best out of their roster. How could the greatest coach of the NRL era be so middle of the road? Last season, Bellamy was top of the table.
I thought about it and I think it’s because, unlike the Panthers, the Storm were projected to be good, indeed the best in the NRL, and they had very little room to improve, even with the excess of production caused by Vlandoball. They did that because of the way the club goes about its core business of winning football matches.

One of the themes I’ve come back to in these reviews, especially looking at the top teams, is the concept of process. Rugby league is a harsh and chaotic master and the only way to weather it is to have good processes in place. Good processes are repeatable and lightning in a bottle results are not.
We tend to think of dominant teams as having endless runs of premierships, which the Storm do not have. What they have done is implement systems that allow a certain reliability of premierships. They may not win every year but the systems ensure they are always in the hunt and will inevitably capitalise every few seasons. Refer to the 2012, 2017 and 2020 seasons. This is the essence of their long term success.
This is not to say that these teams are all the same. The 2017 vintage Storm would have become extremely frustrated with their inability to force the Panthers to capitulate and this would have led to mistakes, possibly costing them the grand final (see their week 1 final where the Eels briefly stood up to them). The 2020 vintage were far more flexible, if less domineering, and that was what got them over the line. The ability to retool every couple of years is also critical to their long term success.
As a result, the Storm now are as good as when they cheated the cap, if not better.
What’s laughable is that, other than the Roosters and maybe the Raiders and the Rabbitohs, no other team has sought to create their own version of this approach. Sign players on a value-for-money basis, give them the best coaching to maximise their potential and implement pathways that are constantly generating cheap talent; it’s that simple.
If anything, clubs at the bottom of the league are getting left even further behind. These dunces wait for multiple generational talents to stumble into their clubs and hope they get it together at some point. They will continue to fail because they do not understand this.
(You can tell who these clubs are because their end of season reviews end in a state of existential crisis, whereas the good teams are talked about in terms of how well they will roll into next year)
What’s next
Cam Smith probably retires, Dave Donaghy might move to Brisbane and maybe brings Craig Bellamy with him.
Assuming these things come to pass over the next twelve to twenty-four months, will these be the personnel changes that finally bring the Storm dynasty (the current iteration has been in train since 2016) to an end? Are the ideas, systems, processes – the intangibles – so embedded into the very fabric of the club that they will never be dethroned? Much like how Papenhuyzen replaced Slater, Hughes replaced Cronk and Grant will likely replace Smith, is the next man up in the boardroom capable of living up to the club’s lofty standards?
Will the Storm be the club of the 2020s or will that torch be passed to another?
The wheel of history eventually lowers the powerful down into the dust but it took the Roman Empire 400 years to decline from its peak to its end (1500 if you include Byzantium). The reality is we may not live long enough to see the Storm’s empire come crashing down.